Today, Dacia reveals a bold and clearly defined strategic roadmap towards 2030, reinforcing the brand’s distinctive positioning as the benchmark for affordable, essential and robust mobility. In a first step, Dacia reveals Striker, its new model, strengthening its offensive in the C-segment.
STONG PERFORMANCE AND CUSTOMER LOYALTY SUPPORTED BY A UNIQUE BUSINESS MODEL
Dacia continues to redefine the essentials of modern mobility with a unique business model that combines attractive design, proven robustness and accessible innovation. Recognised as the best-value-for-money brand, Dacia has built its performance on a disciplined and highly efficient design-to-cost philosophy, delivering a structural cost advantage of 15 per cent compared to the market.
This competitiveness is supported by a highly optimised industrial footprint, with strong local integration and high plant utilisation rates, as well as a lean distribution model which is operating at less than half the average cost of Western European competitors. Together, these fundamentals enable Dacia to deliver essential, robust and affordable vehicles to a growing customer base across Europe.
Dacia’s relevance is further confirmed by one of the highest customer loyalty levels in Europe. More than 70 per cent of the brand’s owners remain with Dacia when renewing their vehicle, while a further 10 per cent choose the Renault brand. That means that 80 per cent stay within Renault Group. At the same time, Dacia demonstrates strong conquest performance, with around 65 per cent of buyers being first-time customers coming from outside of the Group.
This strong loyalty and conquest dynamic is reinforced by Dacia’s outstanding retail performance, making the brand Europe’s second largest in the automotive retail market.
In 2025, the brand’s success was driven by the strong performance of its core models:
- Sandero was Europe’s best-selling passenger car across all channels for the second consecutive year and has been the number one vehicle sold to private customers in Europe since 2017
- Duster ranked as the second best-selling SUV to retail customers in Europe
- Bigster became the best-selling C-SUV to retail customer in Europe during the second half of 2025
By the end of 2025, Dacia reached a major symbolic milestone with more than 10 million vehicles sold worldwide since the launch of Logan in 2004, a model that fundamentally reshaped the automotive market.
A CLEAR AND AMBITIOUS STRATEGIC ROADMAP FOR 2030
Looking ahead, Dacia’s mid-term strategy strengthens its proven magic formula while amplifying its core principles. The brand’s roadmap to 2030 is structured around five key pillars:
A DECISIVE MOVE INTO ELECTRIC MOBILITY
Dacia will make a confident and decisive entry into electric mobility, with the launch of four fully electric vehicles by 2030. Dacia’s EV journey begins this year with a new A-segment electric model, built on the Renault Group’s RGEV Small platform and manufactured in Europe. Developed in less than 16 months, this vehicle fully reflects Dacia’s DNA, with a starting price below €18,000.
ACCELERATING ELECTRIFICATION ACROSS THE LINE-UP
Electrification will expand rapidly across the entire range. Today, one in four Dacia vehicles sold is electrified. In the future, thanks to new full hybrid models and smart electrification solutions, two-thirds of the brand’s sales will be electrified. Dacia has all the assets and expertise required to deliver on this ambition.
A STRONG C-SEGEMENT OFFENSIVE
Dacia is stepping up its presence in the C-segment. The brand’s first steps with Bigster are already proving successful. Building on this momentum, Dacia aims to increase the share of C-segment vehicles in its sales mix from one-fifth today to one-third in the coming years. To achieve this, Dacia unveils Striker, a new electrified, unexpected and dynamic crossover. With Bigster, Striker forms a perfectly complementary duo: two models, two distinct personalities, sharing the same essential, robust and value driven DNA.
THE NEXT CHAPTER FOR SANDERO
Dacia Sandero, a true success story for nearly 20 years, continues to evolve with the times. For the next generation, Sandero will feature a fully multi-energy powertrain range, designed with customers at its core and perfectly aligned with Dacia’s electrification roadmap.
Above all, Sandero will remain the value-for-money benchmark in its segment. This is Dacia’s promise, and the brand remains firmly committed.
STRENGTHENING WHAT MAKES DACIA DISTINCTIVE
Dacia will continue to build on the pillars that make it truly distinctive: its recognised 4x4 expertise accessible to all, and its leadership in LPG solutions. With this mid-term roadmap, Dacia reinforces its unique positioning and confirms its ambition to deliver pragmatic, accessible and future-ready mobility.
STRIKER: DACIA’S VISION FOR THE FUTURE OF THE C-SEGMENT
Dacia is strengthening its offensive in the C-segment with Striker, a new multi-energy crossover that combines the dynamism of a station wagon, the practicality of a spacious hatchback and the ground clearance of an SUV.
True to Dacia’s DNA, Striker features a robust and confident design. Its dynamic lines, aerodynamic silhouette and assertive vertical front end are complemented by the brand’s new, modern daytime running light signature. Particular attention has been paid to design details, including a distinctive front‑door animation and a glossy black rear link between the lamps, enhanced by a technical grain that reinforces the vehicle’s modern and durable character.
Striker embodies Dacia’s ambition to make electrified mobility accessible in the C-segment. Its disruptive silhouette and strong aerodynamic efficiency reflect a pragmatic engineering approach, focused on real‑world customer needs and everyday usability.
Measuring 4.62 metres in length, Striker complements Bigster. Together, the two models form a robust and essential duo, designed to strengthen the brand’s presence in a strategic C-segment.
First presented in an avant-première at futuREady, Renault Group’s Strategy Day, Striker will be fully revealed in June.
The range will include a hybrid version, a hybrid 4x4 and an LPG variant. With starting prices below €25,000, Striker significantly broadens access to electrified mobility for both retail and fleet customers.
The Striker nameplate comes from a universal expression meaning “to strike” or “to hit the mark.” Bold and impactful, it reflects Dacia’s spirit of challenge and ambition. It conveys the robustness and versatility of a model designed to be the ideal travel companion.