In 2025, Dacia sold 697,408 vehicles, posting a 3.1% growth compared with 2024. What’s more, the year marked a historic milestone, with the brand exceeding 10 million vehicles sold since 2004.
The brand’s performance confirms the relevance of its positioning based on offering best-in-class value for money. In Europe, Dacia recorded a record PC+LCV* market share of 4%, up 0.1 points vs 2024. The brand retained its 10th position in the European rankings.
Furthermore, a record PC* market share of 4.5%, up slightly by 0.03 points vs 2024, kept Dacia in 9th place in Europe.
In 2025, Dacia climbed to second place on the European podium for sales to retail customers, with a market share of 7.9%.
GROWTH DRIVEN BY FIVE CORE MODELS
Dacia’s strong results were driven by the five core models of the brand.
Sandero recorded 289,295 worldwide sales in 2025. It is Europe’s best-selling passenger car across all channels for the second consecutive year and remains the number one vehicle sold to private customers in Europe since 2017. Since its launch, over 3.5 million Sandero vehicles have been sold worldwide.
Duster achieved 193,974 worldwide sales. It is the second best-selling SUV to retail customers in Europe. Since its launch in 2010, more than 2.8 million Duster vehicles are now on the road.
Bigster is the best-selling C-SUV to retail customers in Europe in the second half of 2025, with 67,573 sold worldwide.
Spring recorded 35,034 sales worldwide. It saw 53% growth compared with 2024 and for first time, is the best-selling electric vehicle in the A-segment in Europe across all channels.
Jogger, with 73,695 units sold worldwide in 2025, places in the top 5 European C-segment (excluding SUVs).
The attractiveness of the Dacia range is reflected in its ability to conquer new customers, while retaining existing ones, demonstrating strength in both product quality and the brand’s long-term vision.
This momentum is further confirmed by a 70% customer loyalty rate, illustrating trust and satisfaction. Loyalty is underpinned by high and improving customer satisfaction levels in 2025, both in sales and aftersales.
In addition, price competitiveness, a cornerstone of Dacia’s strategy, continues to support a high uptake for top trim levels. By offering attractive pricing, the brand enables customers to access higher-specification versions more easily.
OUTLOOK FOR 2026
In 2026, Dacia will continue the electrification of its range, with the ambition to offer a hybrid or 100% electric version for every model in response to a growing demand for sustainable and affordable mobility.
As part of this strategy, the brand has announced the upcoming launch of an A-segment electric vehicle, designed to complement and renew Dacia’s electric city car offering and to make electric mobility even more accessible to a wider audience.
In 2026, the brand will also introduce a new ICE and hybrid car in the C-segment.
At the same time, Dacia is expanding its electrified powertrain portfolio with the launch of a petrol hybrid 4x4 powertrain, available on Duster and Bigster, further strengthening the brand’s versatility.