Vauxhall has revealed a new, more streamlined version of its Griffin emblem, continuing the evolution of one of the automotive industry's most recognisable logos. The new Griffin marks the latest chapter in Vauxhall's visual identity, retaining the distinctive symbol while introducing a new interpretation for the modern Vauxhall brand.
The more streamlined, contemporary logo introduces a more angular design for the iconic Griffin and removes the flag for the first time, previewing an evolution of the brand’s Bold and Pure design language, as it looks ahead to an electric future and the next generation of vehicles.
The new logo complements the distinctive Vauxhall Vizor grille, a key feature of the brand’s design since its introduction in 2021 and which is now seen across its entire line-up. The simpler logo is designed to appear sharper on the illuminated Vizor grille, a feature inspired by the 2023 Vauxhall Experimental Concept and first seen in mass production on the Grandland in 2024. The illumination of the logo was added to the New Astra in 2026 and will appear on future models.
Mark Adams, Vauxhall Design Vice-President, said: “The Griffin emblem is instantly recognisable, with Vauxhalls seen on almost every street in Britain. Having adorned our vehicles in different forms for more than 120 years, we wanted to retain its essential elements while streamlining it for the next generation of electrified vehicles. As the Griffin is now illuminated on the front of our latest models, this simpler design also makes it clearer and easier to identify. The new look is sharper, cleaner and fits perfectly with the next evolution of our Bold and Pure design language.”
The new logo will debut at the Paris Motor Show on the Vauxhall STX Concept – standing for Sports Tourer eXperimental, this sleek, aero-efficient estate car will showcase design elements that will appear on future Vauxhalls. It will then feature on the next all-new Vauxhall production model, set to be revealed in 2027.
The latest Griffin is at the heart of Vauxhall’s new retailer corporate identity, which is currently being rolled out across the UK and accompanies the recently upgraded digital environment to deliver a sleek, modern experience across all customer touchpoints.
The new logo introduction coincides with the launch of a new brand campaign, Brit’s What We Do, that celebrates Vauxhall’s role in UK society. The long-term campaign will evolve to include Vauxhall’s proud association as Official Car & Van Partner to Team GB in the run-up to the Olympics in 2028.
A history, over 700 years in the making
While Vauxhall is the longest-running vehicle manufacturer continually producing vehicles in the UK, its first car having been built here in 1903, the Griffin emblem it adopted is even older. The oldest known depictions of griffins date back over 5,000 years to around 3,000 BCE in ancient Egypt and early Mesopotamia. The Vauxhall Griffin can trace its history back 700 years to the 13th century when it featured on the coat of arms of Sir Falkes de Bréauté (also recorded as Fulk le Bréant), an Anglo-Norman mercenary and lieutenant of King John. He was granted the Manor of Luton and married a rich heiress, Margaret de Redvers, who had property on the South bank of the Thames. The land - initially known as Fulk’s Hall- evolved over time to become Vauxhall. The Griffin emblem was used around the Vauxhall Pleasure Gardens built on the site of the hall, and Alexander Wilson, the founder of Vauxhall Ironworks, decided to take this as the name for his new company in 1857.
The first Vauxhall cars produced from 1903 did not feature the manufacturer’s name, but with the advent of upright radiators, the word Vauxhall and then the intertwined VM logo featured on the radiator shell until 1913. An apprentice, Harry Varley, won a competition to design a new Vauxhall badge. He went back to Falkes’ heraldic device for inspiration, and the first circular Griffin badge appeared.
Since the 1920s, the Griffin has had 12 main redesigns, continuing to evolve along with the vehicles it appeared on. The thirteenth iteration continues this history of evolution, bringing a fresh interpretation to a symbol that has been part of Vauxhall's identity for generations.